Week 2 Assignment – Finalizing Logo Redesign

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Week 2 Assignment – Finalizing Logo Redesign

FILES INCLUDED BELOW.

Must own adobe PREFERABLY ILLUSTRATOR AND INDESIGN!

Must read the directions fully!

Must use files included!

MUST WATCH INCLUDED VIDEO LINKS

THIS IS NOT A WRITING ASSIGNMENT YOU WILL BE WORKING IN ADOBE!

Learning Objectives Covered

  1. Define the importance of size, resolution, and color pathway descriptions within logo and identity creation
  2. Define and illustrate three elements of a strong corporate identity

Background

DES242_Assignment2.jpg

Because there are many different “correct” answers when solving a
graphic design problem, every project in which you are engaged will
often require several rounds of edits before it is complete. A
successful logo and by extension, corporate identity is one that is
simple, iconic, and consistent thus logo design, in particular, requires
much refinement to ensure what is created adequately reflects company
goals, culture, and message.

When you are preparing for a final logo presentation, it is best to
show your design in a variety of ways thus showcasing its flexibility
and adaptability. Producing a logo sheet most often is the way this is
shown. In addition to including a designers name and client or project
name, a logo sheet showcases the logo in the following iterations:

  • Logo in black and white
  • Logo in grayscale
  • Logo in CMYK with color swatches labeled or shown as a key
  • Logo in RGB with color swatches labeled or shown as a key
  • Color logo shown in the following sizes: 1”, 3”, 6”
  • Black and white logo shown in the following sizes: 1”, 3”, 6”
  • Logo in black and white shown on a dark background
  • Logo in color shown on a dark background

By providing the client with a robust set of options, you ensure that
the logo will work in a wide variety of applications and remains
recognizable in a wide variety of sizes.

Prompt

Project Overview
Last week you worked on the
preliminary sketches and black and white computer versions of a logo
redesign project. Coming into this week you should have three refined
computer versions of your redesigned logo executed in black and white.
After receiving feedback, this week you will finalize the logo direction
you feel is most appropriate and create a logo sheet showcasing its
appearance in a variety of sizes and situations.

Week 2 Project
After receiving feedback on your
Week 1 submission, refine and finalize the logo direction that you feel
is most appropriate. Consider how you can best maintain message
consistency within the typeface, color, and overall logo composition.

Assignment Instructions:

  1. Refine your best logo direction
  2. Add the color elements that will work with the initial client’s color requests and keywords
  3. Create a set of logo sheets that includes the following elements:
    1. A title bar with both your name and your client’s name
    2. Original logo clearly marked “Before” or “Existing Logo”
    3. Logo in black and white
    4. Logo in grayscale
    5. Color swatches in CMYK or shown as a key
    6. Logo in RGB with color swatches labeled or shown as a key
    7. Black and white logo shown in the following sizes: 1”, 3”, 6”
    8. Color logo shown in the following sizes: 1”, 3”, 6”
    9. Black and white logo shown on a dark background
    10. Color logo shown on a dark background
  4. Create all elements of your logo within Illustrator and then use InDesign to create your set of logo sheets
  5. Utilize Master Pages within InDesign to ensure your title bar is consistent on each page
  6. Use a grid when laying out elements to ensure consistent navigation through each page
  7. Your submission should be at least ten pages in length

Submission Instructions:

  1. Export your document as a multi-page PDF
  2. Name your file DES242_Assignment2_FirstLast.pdf and submit for grading
  3. Submit your redesigned logo to your Behance site and email a link to your FPA and cc your instructor

Best practice: Always keep your native working files for future
revisions if needed, even after this class is over. You will need them
when you reach your portfolio or capstone class.

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