Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
- The overall strategy
- Characteristics of the target market
- Why that target market is attractive
- The positioning strategy
Provide justifications, in the form of research, for your decisions and include at least three references to credible sources outside of the course and its required readings/ media. (The CSU-Global Library is a good place to find credible sources.)
Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.