EMBA discussion 4 Developing a Plan to Maximize the Benefits from International Market Entry Leverage

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Discussion: Module 4 Section 4 | Developing a Plan to Maximize the Benefits from International Market Entry & Leverage the Same

forum_icon.png In selecting the first international market to penetrate, companies often think about how success in that market could lead to more success in other international markets. What in your view are the two most important considerations when selecting the first country to enter overseas? Discuss and post your views.

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