Watch the following clip (Contains offensive language):
After reading the case (Don Imus and the Rutgers Womenâ€™s Basketball Team), and watching the above-linked video, think about the following issues:
- Consider the circumstances surrounding these events: an inspirational story of academic and athletic achievements brought to the spotlight by the ugly comments of Don Imus, who was one of many representatives of the shock-jock genre.
- What was the impact on the womenâ€™s basketball program at Rutgerâ€™s University? In which way did they use the media?
- One of the most peculiar issues to come out of this scandal was that the media and its actors played a much larger role in the debate that ensued. In fact, at times the athletes affected seemed to be entirely excluded from the discussions. Taking this into consideration, from a media relations perspective, what went well and what did not during this scandal?
For your assignment, write a brief evaluation (NOT a summary) of how the Basketball Team, Don Imus, and CBS radio & MSNBC-TV handled the media. As a media relations student, offer all of them advice on how to handle the media. Submit this evaluation (and not answers to the above questions) as your assignment.