UCM Product Idea and Search Engines Electronic Marketing Paper
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1. Develop a product service idea.
A. Describe the product/service including the benefits of using the product/service
B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.
And Can you also please provide two general replies(each of 150 words)
post1:The product service idea which I want to develop is the Catering Services application. There are huge number of caterers available in the market. Caterers may be of different types such as the full-service catering and mobile catering services. But the people are not aware of the caterers in the market. I would like to develop an application and bring all the caterers to one platform. This will be different from yelp as yelp has more of the restaurant information. The host finds difficulty in booking the catering services for any occasion. By logging into the application, they can see the ratings of the caterers and the menu available. They can also order for the food taste before hiring them.The marketing of the product is not an easy task. It seems simple but there are many aspects to be considered. The electronic marketing is becoming popular now-a-days. The people prefer electronic marketing. There must be huge amount of money to be spent to market the products. A proof of concept prototype has to be established. A sign-up page must be created. It must be available of Facebook, Instagram, Google and other social media. There must be simple subscription form. The customers must not be annoyed by the emails. Its better to take the permission before the emails are being sent. Make the ads creative and innovative to attract the customers. Google is the platform for all the e-marketing. The organization must appear in the Google search frequently. Make the titles informative. The meta description must be unique and must be less than 200 characters. Pay per click is a model to direct the traffic to websites. The advertisers pay when the ad is clicked on. Video marketing is the other type. It is the fastest growing area. YouTube or other social media can be used to upload the videos. Content marketing refers to the articles, posts, videos and images that are found in the web page.ReferencesHenshell, R.7ways to use the internet for marketing. Retrieved from https://www.business2community.com/digital-marketi…
post2:The product idea I want to develop is cleaning services online application which will allow the local cleaners or cleaning services to put their services availability on the application/website and the customers to connect with cleaners as per their availability and the rates. Just like Uber which connects drivers and riders, the application will connect professional cleaners with customers. Customers can communicate directly with the cleaners and discuss their work order. Customers will subscribe to the application based on the application package or one-time order fee. The application will also include a language setting that will remove potential language barrier and smooth communication. The benefit of this product service will allow local cleaners and professional cleaning services to connect directly with customers. The local cleaners do not need to invest in marketing themselves or putting effort in creating their own website to find customers. The customers do not need to spend hours on facebook or craigslist or other website to find cleaning services. Since this application is niched on cleaning services, customers will be easily able to find the nearest local cleaners as and when required. The potential customers for these would be homeowners, apartment owners, renters or event management services.The various possible ways to market the product electronically are as follows:1. Google search – By paying for SEO (search engine optimization) will allow the company to be able to list their services in the first page of google based on the keyword search. This will increase traffic to the application. The disadvantage of these would be that competitors will also be able to see your services easily allowing them to gauge in to your product services. Also, there can be increase in number of spam activities due to easy visibility.2. Advertisement of social media – Based on google search, ads can be enabled on social media platform such as Facebook, Instagram, Snapchat etc. allowing the same viewers to view your products and services easily. Social media platforms are overcrowded with ads which can work against the ideal purpose of advertisement turning away the potential customer. It is possible that the same ad space will be shared by large competitors with huge ad budget.3. Partnering with credit card companies – Partnering with credit card companies will allow the product services to be advertised on popular credit companies along with the discount that the members can avail. The disadvantage is target audience will be limited to those credit cards turning off customers who do not possess cards of those companies.References:Mott, A. (2019). Advantages and Disadvantages of Social Media Marketing. Retrieved from https://smallbusiness.chron.com/advantages-disadvantages-social-media-marketing-21890.html10 Ways to Promote a New Product or Services. (2019). Retrieved from https://thrivehive.com/9-ways-to-promote-a-new-product-or-service/Kuligowski, K. (2019). How to Turn Your Idea Into a Product (and Launch It!). Retrieved from https://www.businessnewsdaily.com/8773-turn-your-idea-into-a-product.html
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