COMAC Enters the Global Aerospace Industry: A Duopoly Faces Competitive Dynamics
the duopolistic rivalry over the last five years between Boeing and
Airbus (EADS) in the large commercial aircraft segment of the aerospace
industry. Include in your research the new Chinese entrant to the
market, Commercial Aircraft Corporation of China, Ltd. (COMAC or
AVIChina on the Hong Kong stock exchange). COMAC is a division of
Aviation Industry Corp of China, a state-held firm. Then in APA format, address the following questions.
- How have anti-dumping and anti-trust laws affected global
competition within this segment? What is the role of domestic government
institutions to the competitiveness of the three firms?
- How are attacks, counterattacks, and signaling currently used by Airbus and Boeing to manage competitive dynamics?
- What are your strategic recommendations for COMAC to defend its
domestic market from the Boeing and Airbus current strategic approach?
- In your opinion, what strategic approach from the Ramamurti (2012) article would be most effective for COMAC’s expansion into Western segments of the industry?
Boeing and Airbus websites: “Extended Market Outlooks”; COMAC