Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals

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Complete an environmental scan for the health care organization you chose in Week Two. Use the SWOT Analysis table. Address the following items:

  • Assess the organization’s internal strengths and weaknesses.
  • Analyze the industry for opportunities and threats.
  • Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Describe the organization’s present and prospective customers.
  • Evaluate the impact of the following factors:
    • Consumer and social
    • Competitive
    • Technological
    • Economic
    • Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write a 1,400- to 1,750-word report in which you:

  • Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:
    • Explain the purpose of environmental analysis.
    • Describe possible implications of environmental analysis in the creation of your strategic plan.
    • Analyze evolving external issues that can have an impact on the strategic plan.
    • Evaluate benefits of competitive analysis as part of the strategic planning process.
  • Based on your SWOT analysis, provide an assessment of your chosen organization in which you:
    • Evaluate the organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans.
    • Evaluate the organization’s ability to respond to internal and external changes and challenges.
  • Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.
    • You will have two to three goals for each year, with two to three measurable objectives for each goal.
    • Goals may span several years.
    • Outline your goals and objectives clearly and provide a narrative explanation for each of them.

Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information.

Format your paper according to APA guidelines.

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