SWOT ANALYSIS , Compilation of the key external and internal strategic factors (SWOT) â€“ this can be a chart that summarizes your findings from the external (assignment # 1) and internal analyses (assignment # 2)
-Competitive Strengths (S)Compiles a comprehensive list of the key competitive strengths identified from the internal analysis (assignment # 2).
-Competitive Weaknesses (W),Compiles a comprehensive list of the key competitive weaknesses identified from the internal analysis (assignment # 2).
-External Opportunities (O),Compiles a comprehensive list of the key external opportunities identified from the external analysis (assignment # 1).
-External Threats (T),Compiles a comprehensive list of the key external threats identified from the external analysis (assignment # 1).
GENERIC STRATEGY (answers the questions â€“ Where are we heading? Where would we like to be?) What generic strategy does your company employ? Support your choice with evidence from the companyâ€™s organizational and strategic activities.
-Identifies appropriate generic business strategy and provides a comprehensive analysis to support the choice of strategy.
The analysis is inclusive of an extensive discussion of a minimum of 6 key distinguishing features of the strategy.
DISCUSSION & RECOMMENDATIONS (answers the questions â€“ Are we on course? How do we get there?)
Should the company stay the course and stick with their current strategy and strategic objectives (is so, why) OR o Should they adopt a new course and if so what should it be (recommend a new generic strategy and new strategic objectives). Note: You must support your discussion and recommendations with evidence from your external and internal analyses.
-Comparative Analysis, Provides a comprehensive and detailed comparison of the current generic strategy to the SWOT analysis.
-Alignment Analysis,Provides a comprehensive and detailed analysis of the current areas of strategic alignment and misalignment.
-Strategic Recommendations,Provides comprehensive strategic recommendations that are congruent with the alignment analysis.