Social Marketing Processes and Business Models Paper
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Today, social, mobile, and local marketing are the fastest-growing forms of online marketing. The assignment this week is to visit two of the social networks listed in figure 7.4 (page 430) and describe their social marketing process, their business model, and how they are different from traditional marketing. If you owned a business, describe how you would use social, mobile, and local marketing in your business plan?
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