short answer/discussion: Market research

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  • From the e-Activity, describe the country you chose and the types of reports you found. Assess how up-to-date the information appears. Describe the variety of reports that you have found, using the product topics, market topics, etc.  
  • From the e-Activity, determine the types of marketing issues that these reports would most likely address. Support your position.

e-Activicty:

  • Performing market research can be costly. Explore the free government site Export.gov. Click on the link in the second bullet titled “market research reports” (in light blue text). Then, under “ Country and Industry Market Reports”, click on the link titled “ Market Research Library” (in light blue text). Here you will find a portal for free research on countries. Select a country from the drop-down menu, and do not change any other field within marketing research portal. Click GO. Note: Some reports will require an email to download if you want the actual free report. 

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