Section Four; Setting Up Shop, assignment help

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(Continuation of the last 2 papers)

Country: Philippines

Company: First National Bank Alaska  (

Four; Setting Up Shop:

Setting Up Shop:

Assume your organization is going forward with entering into
the country you discussed in your country study. They are now in the process of
determining the more specific details of setting up business in that country.

They have asked you to write a report on your
recommendations as to how they should enter the country, staff the operation,
the type of international strategy they should use, and the marketing and
distribution strategy.

You are to
use at least three additional
sources to complete this assignment.  PLEASE remember to cite all your
sources; proper citation of your sources is a requirement for this course. This
assignment is to be a minimum of 3 – 4 pages typed, font 12, double-spaced.

Please support all recommendations
with sound reasoning and research.

You report must cover but not limited the following areas:

Mode of Entry

Pick the most appropriate mode of entry

Discuss the pros and cons

Support your decision with research

Human Resources

Staffing Needs


Lower-Level employees

Staffing Approach

Ethnocentric, Polycentric, or Geocentric

Pay and Compensation

Training and Development

Union Concerns


Target Market & Market Segmentation



Cultural Concerns & Barriers

How will you address them

Competitor Marketing Analysis


Distribution Strategy


Use local, home country or a mix?

Production facilities (if needed)

Will you use outsourcing

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