reading the case quot design thinking and innovation at apple quot

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READING the case “Design Thinking and Innovation at Apple” (I put this case on the attachment)

Two pages analysis, including:

Introduction – setting the context of the case (half page)

Analysis – What is Apple’s approach to design and innovation? How did they get to this point? What is important about their approach? Etc. (1.5 pages, most important)

Conclusion – what was the key takeaways in regards to new product development (half page)

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