Product/Brand Development: Phase III

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Refer back to the brand created by the Learning Team in Week 2. This is the last of this classes team assignment. My portion has been highlighted for you. My portion is 2-3 slides only.

Prepare a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes.

Address the following:

  • Identify a country or geographic region for global expansion for your product.
  • Create a strategic marketing plan that:
    • Identifies and addresses local/regional challenges and opportunities
    • Identifies the legal, ethical, and social challenges and opportunities
    • Identifies the marketing tools necessary to expand within the chosen market
  • Analyze the differences between domestic and international marketing strategies. Teresa

Cite all sources according to APA formatting guidelines.

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