Principles of Marketing

 

To correctly identify opportunities and threats to their product, Marketing Managers need to understand the marketing environment in which the products operate.

Using the product/service you chose in your Discussion Board assignment, complete the following: 

Industry Research

• Using the AIU Library’s First Research web resource conduct secondary research on the industry in which your product/service operates.

Click here for the research requirements and guide for this assignment.

From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.

Explore strategies to overcome the threats and capitalize on opportunities. 

Your paper must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab.  The use of direct quotes is strongly discouraged. 

Please submit your assignment as a Word document in APA format using the attached Template.

 

Grading Criteria
Market Force 1: Description and Analysis of impact on product/service	20
Market Force 2: Description and Analysis of impact on product/service	20
Market Force 3: Description and Analysis of impact on product/service	20
Strategies overcome the threats	12
Strategies to capitalize on the opportunities	13
Grade for Unit 1 Individual Project	85
Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points.

 

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Unit Materials