Cory Rogers of CMG Research was working with Jeff Dean, who believed that there was an opportunity to build an upscale restaurant, possibly to be called Lâ€™Experience FeÌliciteÌ (for â€œDelightful Experienceâ€) somewhere in the metropolitan area. The proposed restaurant was described as follows…
A restaurant with a very elegant decor, offering very personal service in a spacious, semi-private atmosphere, featuring both traditional and unusual menu items prepared by a chef with an international reputation. The atmosphere, food, and service at this restaurant meet the standards of the finest restaurants. Menu items are priced separately, known as â€œaÌ€ la carte,â€ and the prices are what one would expect for a restaurant meeting the highest restaurant standards.
Coryâ€™s team had designed an online questionnaire and gathered a representative sample.
A copy of the, (with codes) are attached.
Explain what the difference is between a nominal, ordinal, interval, and ratio survey question and give an example of each using the survey for L’ExpÃ©rience FeÌliciteÌ.