Module 04 Scenario – To Market, To Market…
Now that you’ve been on the job a while (in the position and company chosen for your Modules 1-3 assignments), sales for one of your company’s key products/services have begun slipping, and there is concern that the company needs to broaden its target market. The Vice President of Marketing has tasked you with the following:
- Create an advertisement (brochure, commercial, or other) that would attract your target market to this product as well as show them the benefits and value this product holds for them. In other words, your ad should convince consumers in the target market that this product has many benefits, and that it can meet their needs.
- In a separate Microsoft Word document, describe the target market for this product (use a product or service that is provided by the company you work for from previous modules), and how you will attract and influence your target market.
- You will want to use at least two of the segmentation types (Geographic, Demographic, Psychographic, and Product-Related) to provide a detailed description of your target market.
If you choose to make a commercial, you can use a tool such as Screencast-O-Matic. Get started with Screencast-O-Matic by using this guide.
If you choose to create an audio/sound recording of your response (.MP3, .wav, etc.), there are many methods for recording audio. Use the method you are already comfortable with. If you’ve never recorded audio, review the instructions here.
If you prefer to make a brochure or another form of print advertisement using Word, Publisher, or PowerPoint, get started by using this guide.
Submit your recorded file by following the directions linked below. Please check the Course Calendar for specific due dates.
Save your assignment as either an audio (.mp3, .wav, etc.), video (.mp4), or Microsoft (Word, PowerPoint, etc.) file, and attach it to the drop box. You may also provide a link to your recording instead of an attachment. It is the responsibility of the student to ensure the attached file and/or link is working. The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below: