Module 03 Business Capstone– Strategic Planning

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It is now time to begin the strategic planning phase of your project.
You have been hired as a consultant to help MovieFlix solve a business
problem. You’ve previously described to MovieFlix’s leadership the first
step to helping them solve their problem. Now it’s time to provide them
with a full plan and timeline.

For your project this week, you will need to do the following:

  • Create
    a chart/table where you detail a SWOT analysis for MovieFlix. For your
    SWOT analysis, you need to list 3 internal strengths, 3 internal
    weaknesses, 3 external opportunities, and 3 external threats for
  • In 1-2 paragraphs, discuss the information that you
    put into your SWOT analysis. Why did you list the strengths, weaknesses,
    opportunities, and threats that you did? Why are they strengths,
    weaknesses, etc.
  • Now detail the rest of the steps that you will
    guide MovieFlix through to reach a positive resolution to their problem.
    Make sure that you provide their leadership team with a timeframe for
    when you anticipate the project to be completed by.
  • Remember to
    use proper tone in your paper. You are speaking from a “consultant”
    point of view. Your audience is the Leadership Team at MovieFlix.
  • Make
    sure to include an APA formatted title page and reference page for
    sources that you may have used for your research. Remember to follow APA
    guidelines when paraphrasing or quoting information. Don’t forget to
    cite your sources and include in-text citations as necessary.

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