Marketing and operations management at IKEA

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Read the essay uploaded about IKEA and answer the following questions:

Essay Question:

Use the above text and external resources to discuss IKEA’s competitive strategy. How do the marketing strategy and operations strategy at IKEA support the competitive strategy? In your answer make sure to answer the following main points:

  • Competitive strategy at IKEA
  • Marketing strategy at IKEA (Target market, marketing mix and positioning)
  • Operations strategy at IKEA (operation design)
  • Relationship between competitive, marketing and operations strategy.

Essay Format: Your answer should be in an essay format: introduction, body paragraph(s) and a conclusion.

*** Word count: 1100 words.

*** In-Text Citation and References using Harvard style.

*** Use E-library sources to support your answers. A minimum of 3 sources is required.

*** Essay about IKEA has been uploaded.

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