Market Plan C, assignment help

To conclude your marketing plan, in
Assignment 3, you will describe the companies, marketing strategy,
implementation strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.

Write a six to seven (6-7) page paper in
which you:

1. Develop the
   company’s branding, pricing, and distribution strategy.
2. Classify the
   company’s major competitors as inter- or intra-competitors. Categorize the
   competitors’ major strengths and weaknesses.
3. Develop the
   differentiation strategy in relation to the closest competitor.
4. Establish
   whether the company’s intention is to be a leader or follower within the
   industry.
5. Specify two
   (2) social media and / or media tools that you would use as you develop
   your plan. Justify each of your chosen tools.
6. Suggest the
   integrated marketing communications that are most relevant for your
   marketing plan. Relate each marketing communication to your company’s
   advertising strategy.
7. Use at least
   five (5) academic resources that address sustainability and monitoring of
   effective marketing plans and determine the applicability for your
   hypothetical company. These resources should be industry specific and
   relate to your chosen product / service. Note: Wikipedia and other
   Websites do not qualify as academic resources.

marketing_plan_a.doc
market_plan_b_bed_and_breakfast_.doc