Management Information Systems

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Case: Dow Corning and DirecTV: CRM Goes Mobile.

Case Summary:

1.) Summarize the case in your own words.

Case Analysis:

2.) Describe why going mobile for these two companies was a “big deal”

Case Application:

3.) What lessons can we take from the case and apply to other businesses that are not in similar business sectors?

4.) The two companies play in different fields. Why are we able to compare and contrast these two, specifically, so well? What do they have in common from an IT perspective?

  • Learner successfully applied critical thinking to the case study analysis & recommendations/actions taken – 25 pts max.
  • – Learner s successfully incorporated a minimum of two concepts/principles from the textbook (or external sources) in their work to support their position. (No more than 10% of the entire submission should be from referenced sources. In other words, the references should support the learner’s work not be the bulk of what is written.) – 25 pts max.
  • – Learner met the criteria for academic writing (i.e. no spelling or grammar errors, properly formatted paragraphs, APA formatting used for references, etc.) – 15 pts max.
  • – Each question needs to more than 250 words. – 10 pts max.

Separate the answers like I have the questions. Thank you.

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