Jim Poss Case, pages 107-120 in the text His Company,
Seahorse Power Company, is an engineering startup specializing in
environmentally friendly methods of power generation.
Poss had designed and done initial test marketing of a trash
compactor, designed to reduce the frequency and energy expense of trash
collection. The case discusses the
opportunity and the technology and poses the following questions:
1. Apply the Timmons entrepreneurship framework
(entrepreneur-opportunity-resources) to analyze this case
2. Discuss Jim Poss’ fundraising strategies. What other options might be considered for
raising the funds SPC needs? Is this a
3. Discuss the growth strategy. What additional market(s) should Poss pursue?