How do people read and understand arguments?

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  1. Identify a social issue you are strongly opposed to. Then use the 4
    stasis questions on page 22 of the textbook to dive deeper into the
    topic in a way that builds a solid argument.
  2. Think about a time when you believed an emotional appeal put forth by
    a political party, company, marketing campaign, or piece of advertising
    only to find out that you were not quite told the truth. Explain the
    situation, what was told to you, what the truth was, how you uncovered
    it, and how finding out that you were misled made you feel. Also explain
    if, or how, this experience changed how you view arguments put in front
    of you.
  3. Imagine you are the marketing director for a company that makes fruit
    snacks for kids. The snacks aren’t so much fruit as they are sugar,
    water, and artificial dyes; but kids love them and they are individually
    wrapped for ease of use by busy parents. Your company needs to increase
    sales by 50% in the next quarter and your boss has put this burden on
    you. Write copy for a print ad to run in “Mom’s World” magazine that
    uses an emotional appeal to get busy moms to buy your product and give
    it to their children.
  4. Select someone from the entertainment industry who is famous on an
    international scale. Then find a charity with characteristics that match
    that person’s character and ethos. Write text for a print ad that would
    feature the performer talking about why the charity is important. Also
    include why you chose the person and charity you did, and why you feel
    they share an ethos.

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