1. The _____ represents consumer behavior theory illustrating factors that shape consumption-related

Relax! Stop worrying about deadlines and let our professional writers help you. Hire an essay writer helper and receive a professional assignment before your deadline. We provide writing services for all types of academic assignments.


Order a Similar Paper Order a Different Paper

1. The _____ represents consumer behavior theory
illustrating factors that shape consumption-related behaviors that ultimately
determine the value associated with consumption.

a.

Consumer Behavior
Framework (CBF)

b.

Consumer Value
Framework (CVF)

c.

Consumption Process
Framework (CPF)

d.

Customer
Relationship Framework (CRF)

e.

Marketing-Consumer
Framework (MCF)

2. Which of the following is at the heart of the
consumer value framework and the focus of marketing efforts?

a.

Utilitarian and
hedonic values

b.

Personal values

c.

Consumer perception

d.

Environment

e.

Cultural values

3. Which of the following is an element of
consumer psychology?

a.

Environment

b.

Media

c.

Implicit memory

d.

Culture

e.

Emotional
intelligence

4. Which of the following is an internal
influence on consumer value?

a.

Costs

b.

Learning

c.

Social class

d.

Time

e.

Family

5. Which of the following is an external
influence on consumer value?

a.

Personal values

b.

Attitude

c.

Needs

d.

Perception

e.

Reference groups

6. An automobile marketer is interested in
studying the internal influences that affect the psychology of the potential
buyers of luxury automobiles. Which of the following would this marketer be
interested in studying?

a.

Lifestyles of
luxury car buyers

b.

Political choices
of potential buyers

c.

Social status of
potential buyers

d.

Buyers’ attitudes
toward different brands

e.

The accessories
that car owners prefer

7. Which of the following is considered a part
of the consumer’s personality?

a.

Memory

b.

Attitude

c.

Intuition

d.

Categorization

e.

Personal values

8. A basic _____ premise is that customers form
relationships with companies as opposed to companies conducting individual
transactions with customers.

a.

Consumer Behavior
Framework

b.

Customer
Relationship Management

c.

Marketing Consumer
Framework

d.

Relationship Quality
Management

e.

Consumption Process
Framework

9. According to the Customer Relationship
Management (CRM) orientation:

a.

each customer
represents just a single sale rather
than a potential stream of resources.

b.

customers who
switch providers each time they make a purchase tend to be more profitable
than loyal customers due to their wide range of purchases.

c.

the most profitable
customers are those who search for information about a product online and
then buy it in a brick-and-mortar store.

d.

customers form
relationships with companies as opposed to companies conducting individual
transactions with customers.

e.

a strong, or
high-quality, relationship is typified by a consumer who buys different
brands of a product each time a need for that product arises.

10. As the manager of a leading banking institution, Bijou tracks
detailed information about the bank’s clients. This way more client-oriented
decisions can be made, leading to longer-lasting affiliations with clients. Bijou
is involved in _____.

a.

customer
relationship management

b.

marketing
management

c.

consumer value
management

d.

quality management

e.

internal marketing
management

Great students hand in great papers. Order our essay service if you want to meet all the deadlines on time and get top grades. Professional custom writing is the choice of goal-focused students. Word on the online streets is... we're simply the best!

Get a 15% discount on your order using the following coupon code SAVE15


Order a Similar Paper Order a Different Paper