Vision has operated well-known gift and souvenir shops called Treasure Trove in its hotels for several years. The shops offer a variety of hats, T-shirts, mugs, and toys that display the mark CLUB KID, which is also the name of Vision’s child care camp that it offers to its hotel guests. Within the next year, Vision intends to expand its child care offerings and use the mark SAFARI EXPLORER for younger campers and VISIONTREKKERS for its older campers. Vision recently filed trademark applications for TREASURE TROVE. The first office action issued by the USPTO has stated that the mark is merely descriptive of gift store services. Vision intends to file applications for CLUB KID, SAFARI EXPLORER, and VISIONTREKKERS.
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