Transportation costs per unit for shipments from a region-2 DC to region 2 retail customers (channel

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Transportation costs per unit for shipments from a region-2 DC to region 2 retail customers (channel 1) are shown to the right. What would be the corresponding costs for direct customers (channel 2) in region 2?

Region 1

Region 2

Region 3

Channel 1

$4

$6

$8

Channel 2

?

?

?

Transportation costs per unit would be lower for direct customers than retail customers

Transportation costs per unit would be higher for direct customers than retail customers

Transportation costs per unit would be the same for direct customers and retail customers

It depends. More information is needed to make an informed decision

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