• a brief background to the significance of the chosen health issue for both the Indigenous and non-Indigenous population (e.g. how big a problem is it?) • the impact of the health issue on the individual, family and community for both the Indigenous and non-Indigenous Australians • any identifiable gaps between Indigenous and non-Indigenous Australians as they relate to this health issue. • a brief description of your campaign • a short description of the target audience and why you chose this target audience • how your campaign will begin to address your chosen issue. Cancer is a disease of the body’s cells. Normally cells grow and multiply in a controlled way, however, if something causes a mistake to occur in the cells’ genetic blueprints, this control can be lost. Cancer is the term used to describe collections of these cells, growing, and potentially spreading within the body. The topic that we chose for our campaign is breast cancer and our target audience is indigenous women. Breast cancer is the abnormal and uncontrolled growth of the cells in the breast tissue. These cells may spread to other parts of the body. Breast cancer is the most common cancer among Aboriginal and Torres Strait Islander women. Aboriginal and Torres Strait Islander women tend to get breast cancer when they are younger, have more advanced tumours when they get diagnosed, and are less likely to participate in breast screening programs than non-Indigenous women.
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