You have been engaged by SkyMall to write a report that will be submitted to the CIO for… 1 answer below »

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You have been engaged by SkyMall to write a report that will be submitted to the CIO for deliberation.

Your report should address the following:

1. Explain the definition of big data (as a technology); and

2. Investigate how big data applications can be adopted in SkyMall. Your report should propose big

data applications that address any three of the four responsibilities of SkyMall; it should also

address the ways that big data can be used by SkyMall to compete with other online retail

platforms that specialise in particular regions or countries;

3. Discuss the ethical issues, if any at all, in the two solutions proposed above. Your discussion

should apply either of the following two ethical positions: consequences-of-actions position or

virtues position;

4. Discuss privacy, and social issues of the potential big data applications for SkyMall;

5. Make three recommendations as to how SkyMall can leverage big data in their business

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