Global Marketing

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  • 1. Given the political complications, how attractive is the China mainland market? How would you evaluate the threat from Baiyun? What if China economic expansion shows down? 

  • 2. What strategic alternative are there for Cathay to develop the mainland market? should it rely on Dragon-air, develop new alliance, or continue to go it alone? 

  • 3. how should Cathay develop and market its global im-age without diminishing its local/regional identity as the Hongkong (and China) carrier? 

  • 4. Should cathay focus on China by attempting to develop it further or instead focus on the overall global market?

these are the 4 questions i need you to answer for me. each answer will include 500 words.

due day is at 9pm on 30 Dec with the percentage check below 10%.

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