What image would you try to portray through the Toyota Launch festival and why? How does this tie in with Toyotaâ€™s current branding?
Who are some good sponsorship partners that would align well this image?
Highlight 3â€“4 key logistical challenges for the Toyota Launch event.
How would you program the Launch event to keep the VIP and public events distinguished without interrupting the dynamics?
Having done a risk analysis, what would be some of the measures or contingencies you would put in place to mitigate or eliminate risks?