Entrepreneurship: Starting and Operating a Small Business, Business Plan help

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Resources: All previous parts of the Business Plan Practice, Appendix 2—Sample Student Business Plan—and Appendix 3—Advanced Business Plan—in Entrepreneurship: Starting and Operating a Small Business

Combine all parts of the Business Plan below and submit it as your Final Business Plan project.

  • Your Business Idea

  • Economics of One Unit

  • Evaluating Your Business Idea

  • Your Goals

  • Technology

  • Core Beliefs

  • Competitive Advantage

  • International Opportunities

  • Marketing Step 1: Consumer Analysis

  • Marketing Step 2: Market Analysis

  • Marketing Step 3: The Marketing Mix

  • Marketing Step 4: Break-even Analysis

  • Sales and Customer Service

  • Fixed costs

  • Insurance

  • Cash flow

  • Financing strategy

  • Raising capital

  • Venture capital

  • Legal Structure

  • Manufacturing

  • Buying Wholesale

  • Production-Distribution Chain

  • Leadership and Management Styles

Locate Appendix 2 and Appendix 3 of Entrepreneurship: Starting and Operating a Small Business:

Refer to Appendix 2 as a sample and Appendix 3 as a format guide. The business should reflect the merits of a plan that represents a business venture in a real business environment. As you prepare your business plan, ask these questions:

  • Does this business plan do justice to my dreams and goals of owning a business?
  • If I saw this business plan presented by someone else, would I be interested and eager to participate and invest in the project?
  • The above resources can be used but they are not always easy to access. The final plan MUST include the following parts:

Executive Summary

Mission and Vision Statements

Organization Structure

Description of Activities

Marketing Strategy


Plan of Operations

Pro Forma Financial Data

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