Digital Business Strategies: Online Consumer Purchasing Model

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MGT-429 Digital Bus. Strategies & Applications

Week 5 – Online Consumer Purchasing Model


Two Parts to this assignment:

Part I:

Answer each the DQ’s in 50 words or more (be specific):

Why do you think the mobile payment systems that have become trendy in Asia have been slower to impact in the United States? What can be done to make this system more popular?

Provide an example of behavioral targeting from your own web browsing or shopping experiences. Explain why it was or was not successful, using concepts from class.

Part II:

Write a paper of 750 words or more that discusses the assignment – details attached, refer to attached Word doc.

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