Assignment 2: Course Project—Developing
the New Product and Service (Wiper Blades)
- Assess the types of stakeholders involved in the
development process for the product and service of your chosen company.
- Evaluate the impact of key inputs from stakeholder
groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play
in contributing to the success of a new product/service.
- Justify at least two persuasive strategies that can be
used to engage stakeholders in new product/service development projects.
- Assess the key competitive advantages that utilizing
the current trends in information technology (IT) will deliver to the area
of new product/service development.
- Present your analysis as a 3- to 4-page report in a
Microsoft Word document formatted in APA style.
- On a separate page, cite all sources using APA format.
- Name your document SU_MBA6011_W4_A2_Noble_G.doc.