Developing the new products and service, project help
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Assignment 2: Course Project—Developing
the New Product and Service (Wiper Blades)
- Assess the types of stakeholders involved in the
development process for the product and service of your chosen company.
(Wiper Blades) - Evaluate the impact of key inputs from stakeholder
groups on new product/service development efforts. - Analyze the role these key stakeholder groups can play
in contributing to the success of a new product/service. - Justify at least two persuasive strategies that can be
used to engage stakeholders in new product/service development projects. - Assess the key competitive advantages that utilizing
the current trends in information technology (IT) will deliver to the area
of new product/service development.
Submission Details:
- Present your analysis as a 3- to 4-page report in a
Microsoft Word document formatted in APA style. - On a separate page, cite all sources using APA format.
- Name your document SU_MBA6011_W4_A2_Noble_G.doc.
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