Developing pricing strategies Case Study, marketing homework help

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Case Report

If you have not already done so, read the PV Technologies, Inc.: Were They Asleep at the Switch? (HBS 913-505) case.

As you read the case, keep in mind these questions:

  1. Use life cycle cost analysis to assess how profitable is each of the four alternatives suggested.
  2. What other product management considerations should be addressed when planning a new product or service introduction or managing an existing product or service in this marketplace?
  3. What will PVT’s product team want to say about the new products, particularly the accelerated introduction of the new central inverter and the marketing initiative? R & D? The finance people? The engineers? The public relations people? Sales? Customer service?

Instructions:

Develop a report using responses for the above questions. 

5 page max double spaced.

Typed, Times New Roman 12-point font, double spaced, 1-inch margin on all four sides.

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