DayOne Case Study Analysis

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DayOne Case Study Analysis

Case studies are a great way to apply your new knowledge to a real
world situation.  This week you will read and interpret the DayOnce case
study located in your textbook.

  • Chapter Nine Case Study: DayOne (pages 360 – 377).

Write a 2-3 page paper.

Address the following in your paper:

  • What more can the members of the DayOne team do to build
    credibility and improve their chances of securing the capital they need
    to implement the business plan?
  • What other options might be considered for raising the funds needed to move the company ahead?
  • Imagine Andrew approached you as a potential investor.  Has
    DayOne proven the model yet?  What are your concerns? Would you invest?

Include a title page.  Write in 3rd person. Please adhere to the Publication Manual of the
American Psychological Association (APA), (6th ed., 2nd printing) when
writing and submitting assignments and papers.


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