DayOne Case Study Analysis
Case studies are a great way to apply your new knowledge to a real
world situation. This week you will read and interpret the DayOnce case
study located in your textbook.
- Chapter Nine Case Study: DayOne (pages 360 – 377).
Write a 2-3 page paper.
Address the following in your paper:
- What more can the members of the DayOne team do to build
credibility and improve their chances of securing the capital they need
to implement the business plan?
- What other options might be considered for raising the funds needed to move the company ahead?
- Imagine Andrew approached you as a potential investor. Has
DayOne proven the model yet? What are your concerns? Would you invest?
Include a title page. Write in 3rd person. Please adhere to the Publication Manual of the
American Psychological Association (APA), (6th ed., 2nd printing) when
writing and submitting assignments and papers.