essay for sports media strategies class

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TREND ANALYSIS paper

5-6 page paper identifying and analyzing a trend in the arena of sports media, providing evidence of its significance and describing its future implications.

The trend analysis, with supporting citations, should answer many of the following questions:

  • Why is this trend important to the sports media industry?
  • What is the historical background?
  • Who are the key players – persons, institutions, events?
  • What is likely to happen in this area?
  • What statistical or industry evidence can you offer to support your claim that this event or activity is significant?
  • What conclusions can you draw from this logical argument?
  • What are implications for the industry in the future?

general thought starters: (you can write about any trend/issue you feel is important)

  • Live streaming – Will YouTube, and other streaming sites become players in the rights game? What are the barriers, the challenges, the benefits??
  • Social Video (Snapchat, Facebook Live etc.) –We connect quickly and intimately, but will the space become over-saturated? authenticity issues? what importance does it play in “media” and sharing news?
  • Wearable technology – will this be a place to develop for news institutions? what role does it play for the viewers? the athletes as media companies and content creators?
  • Virtual reality/ Augmented Reality
  • How International Basketball Is Thriving In Digital Age
  • eSports – as it grows online, TV networks like TBS and ESPN are hoping to cash in on that popularity; why is that important to TV networks? what role does it play in the future – an Olympic sport?
  • End of traditional news – less papers, more digital and online; what pitfalls are there in terms of accuracy? (cite NCAA basketball investigations)

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