Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign. (Read attached file to make sure you are using the same campaign as last weekâ€™s assignment)
Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.” Refer to Ch. 9 of The Practice of Public Relations for more information on these tools. (See attached file for more information in regard to chapter 9)
Write a minimum 300 words maximum 350 words response
Use in-text citations according to the reference you used
Use only one peer reviewed reference
Make sure you read both files to write the paper.