Complete a literature review

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Please modify  my proposal with 12 font times roman,and
citations,references. The instructions are below 

This week’s topic covers literature
review. Complete a literature review on ways to ensure and measure project
success for GU’s learning management system. Modify your proposal created in
week 2, citing 3 to 5 different sources outside of your textbook, to ensure
best practices for project success are included. Ensure these best practices
include reporting on user experience, defects, feature requests, feedback, and
enhancements of the new learning management system.

My Proposal

Executive Summary

Catering Capers will offer the community the lowest rates and provide homes,
health facilities and jobs to the poor employees and people in the community
from what it will get as a non-profit. In addition to that, the company will
also offer social services and create employment options for the graduates who
lack employment . The company will also work closely with and help shape
systems that impact the youth and their families in the community. Our mission
will be to assist at-risks youths and the poor to become productive citizens
through offering them an opportunity to learn and work in our organization.

Company Overview

Catering Capers will be a non-profit catering company that will serve the
Philadelphia market. It will offer creative yet colorful food options for all
people including traditional standbys. This new business hopes to focus mainly
in events including weddings, corporate functions, holiday parties, birthday
parties and funerals. Most importantly, the company aims at cutting the costs
incurred by customers as it will offer very affordable rates so as to serve a
wider audience irrespective of their income status (Weinberg, 2008).

Industry Analysis

The American catering industry generates over $7 billion per year through
events like holiday parties, corporate functions, weddings among others.
Despite the profits, the catering industry is quite competitive and composed of
many independent participants. These participants serve the social cultural
clientele, and/or local corporate although some have managed to find very
unique niches such as schools. The demand for these services depends on the
size of the population, standards of living as well as the number of cultural
and business institutions. However, more Americans are choosing to pay for
catering services especially when they have events as opposed to cooking at
home. This is hence a positive remark for the industry (Vivaldo, 2014).

Target Market

Our catering services will be within the reach of every in Philadelphia and
its surroundings. We intend to serve all available clients despite their
financial status. However, in order to make effective plans and take actions in
meeting our sales and marketing targets, we will have to write down the
category of people as well as organizations that will be our main target market
(Mattel, 2016). Therefore, in order to get the needed funds to help the poor and
provide jobs to the youth, we will have to focus the catering services to
social events especially corporate events, holiday parties, birthday parties,
weddings, schools, funerals among other events.

That way we will have to be aware of all events taking place in Philadelphia
in advance so that we can approach the potential clients. In order to attract a
wide number of clients who wish to hold any of these events, we will use our
youth employees to conduct advertising and marketing through social media and
any other source of marketing that could enable the organization and its
services become known. That way we will hence reach all couples that seek to
plan a wedding, organizations that wish to hold events, parents or colleagues
that wish to throw a beloved one a birthday party among other audiences.

Sales and Marketing Strategy

Catering Capers seeks to be the number one non-profit catering service
company in the entire Philadelphia and so the only way that we will attain this
position is through engaging in vigorous marketing. Our Plan will be ensuring
that we get our fair of the existing market in Philadelphia. We will hence
create a sales and marketing team composed of more youths as they are more
capable of designing the best strategies of marketing and selling the services
of the company (Vivaldo, 2014). Social media has widely been utilized in
conducting most marketing in most companies today. Therefore through
brainstorming their ideas they will come up with the most creative ideas. Aside
from social media, we will also utilize direct marketing where our services
will be marketed directly to the potential customers.

That way, we can get to interact with the customers at a direct level and
add or do away with things that they like and do not like respectively. In
addition to that, we will also conduct our marketing and sales through
sponsored TV programs and other community based events. Given the fact that our
organization will be non-profit, referrals will work very well since the
community and any member affiliated to the company will spread the word about
our services and refer their friends and extended families to our company. The
more we market ourselves, the better the chances we will have to help the poor
and unemployed people in the community.

Stakeholders Analysis

Through the corporate social strategy of Catering Capers will recognize the
significance of the stakeholders. Such recognition will be manifested in the
programs and strategies of the company that will address the demand and interest
of its most significant stakeholder groups directly.  The stakeholders
groups for the organization will hence be categorized as follows .


The employees are the most significant stakeholders. The interest in this
group of stakeholders will be career opportunities. The employees of this
organization will be quite significant as they will impact the performance of
the organization in terms of quality of service, productivity and overall
efficiency (Vivaldo, 2014).


The shareholders will be composed of the internal stakeholders and
customers. These two groups of stakeholders will be very important for the
functioning of the organization. The internal stakeholders will include the top
management who will be charged with running the day-to-day activities of the
organization. On the other hand, the customers will determine the revenue
generated in the organization in terms of demand and purchases.

External stakeholders

They will include the communities, government, partners, creditors, and
suppliers. These stakeholders will be interested in the higher financial
performance of the organization. They will all affect the organization
performance in a different way. Customers will for instance become part of the
stakeholders through their continued loyalty to acquiring the services of the
organization .

Factors Impact Success of the Organization

There will be a number of factors which will impact the success of the
organization. They include the following.

Resources: In order for this organization to attain success, resource
availability is very import. Resources can range from finances to items that
will foster the catering services like tents. The organization hence has to
allocate resources based on its ability to acquire them. Therefore, the more
resources it can acquire, the better it will be at the catering business.

Schedule: Time management will be equally important for this organization.
It must schedule all its plans before it can get to do them. That way, it will
be able to utilize time properly and achieve more. Catering services requires
proper time management so that the organization can have enough time to set up
and serve its customers in time.

Scope: For the services to become successful, the organization must define
its scope so as to be able to allocate the right amount of work to complete
based on the available time. The organization hence has to plan very well to
capture and define the works it needs to complete in a set time.

Budget: This is very important factor because without it, the organization
will fall short in offering its services. Having a budget will enable the
organization plan and offer services based on the resources it has. It will
also help it curb overspending and under spending leading to its success.

Communications: For any business to work communication is very important.
The catering business cannot be successful without proper communication between
the employees and the top management as well as with the customers. It is
through communication that the services can also be rendered.

Training: For the organization to be a success, it has to train the
employees especially the new recruits or promoted employees. That way, they can
be effective and efficient in their work and work to their best abilities to
offer the best to the organization (Weinberg, 2008).

Support: whether financial or moral, support will be very important for the
organization to succeed. The fact that it will be a nonprofit organization; it
will need all the support it can get from donors to community sacrifices.


Food is very essential for the survival of human beings most importantly, it
brings people together. Therefore, whether it is an event or a family fun day,
catering services can be able to afford people the luxury of enjoying each
other without worrying who will be in the kitchen. Catering Capers Organization
will thus be determined and delighted to offer these services so as to help
unemployed youth get employment and also enable the poor afford meals (Mattel,

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