principles of marketing 27

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Clear marketing communication is imperative for informing the customer about your product. Unfortunately, the message does not always clearly come across to the consumers. Sometimes this is simply a poorly designed message that can be misinterpreted by the consumers, and other times these message are clearly deceptive and examples of false advertising.

  • Choose one (1) of the following brands; Red Bull, Volkswagon, Activia Yogurt
  • Research and report back to the class about the false advertising, the reason it was considered “false”, and the repercussions for the company.
  • Make suggestions of how the advertising and their marketing communication could have better been handled.

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