Use the below link to access the following McKinsey article entitled â€œDesigning and starting up a customer experience transformationâ€ as the basis for your knowledge board commentary on how to better align your clientâ€™s brand with the customer experience elements. As part of your commentary addresses the key pillars for a new framework based on the following:
1) Offer new ways/ insights on how you visualize the Catwalk Cow experience to benefit from the customerâ€™s experience touchpoint analysis (e.g., emotional, physical, situational, etc.), and
2) Offer a detailed discussion on how best to communicate the newly visualized customer experience through multiple media channels (e.g., digital, social, mobile, customer service and face-to-face interactions).