project taco bell in vietnam

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Describe your company and reasons for going international.

Describe rational for the choice of product/service.

Make it very clear what product or service you are selling and who your customer (B2B?) will be.


Strategy. What is the strategy? Why? (global/trans/multi/int’l)

Entry strategy and reasons why. (export, FDI, JV…)


Staffing Philosophy

Remember strategy, structure, and staffing must “fit together”.


How do you plan to ensure a long-term cooperative relationship with your host country?

(The file already include Introduction and International management factors, you need do Staffing Philosophy and summary part, remember add SWOT for the project, you can found example in Yum document)

about 5-6 pages

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