Business Research Methods in Marketing
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1- Research Aims and Objectives:
This is a one page (500 words) outline of what your research question will be. In addition you should include the following
Assessment
Clarity of the research question, aims and objectives
How researchable is the research question?
Professional presentation – spelling/grammar
2- Literature review:
This is a (1,000 words) outline of the theory that you will use to determine the basis for your research project.
Assessment
3- Methodology:
This is a two page (1000 word) outline of your methodology with details of the areas that you will be examining/reviewing. For example, if you are conducting a questionnaire, you need to include these questions and their relevance to your research question.
Assessment
4- Methodology evaluation:
This is a one page (500 words) evaluation of your methodology. You need to conduct a pilot and evaluate your findings. For example, you will use your questionnaire on a small number of people and evaluate your findings. Which questions worked/did not work and why? What changes will you make?
Assessment
*** Words count = 3000 words.
*** In-Text Citations and References using Harvard style.
*** Three attachments has been uploaded that might help you.

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