Business Policy and Strategy Essay

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Using your favorite search engine, research the mission and vision
statements of different fortune 500 companies. Then, you will write an essay
in which you compare and contrast the mission statements of two companies and
the vision statements of two companies. You may use the same companies for
both the mission and vision comparisons or separate companies.

Within your essay, include the following:

  • Explain the principle value of two vision statements.
  • Explain the principle value of two mission statements.
  • Compare and contrast vision statements of each organization in terms
    of composition and importance.
  • Compare and contrast mission statements of each organization in
    terms of composition and importance.
  • Do you think organizations that have comprehensive mission
    statements tend to be high performers? How do mission and vision
    statements assist in selecting an industry-specific strategy?
  • Explain why a mission statement should not include monetary amounts,
    numbers, percentages, ratios, goals, or objectives.

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