BUSI 745 Liberty University Marketing Promotion Articles Discussion

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Topic: Promotion

For this week’s discussion you will research three peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your three peer-reviewed journal articles, post a 750-words minimum synopsis of the major points from the research you read.

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