Discuss some of the community efforts and public relations activities that your organization (or one that you research) develops to create a positive image for their brand. Are they effective?
AND respond to:
The company that I had researched was PepsiCo Inc. PepsiCo Inc. has invested a great deal in Global Citizen Initiatives. PepsiCo Inc. supports programs the increase positive nutrition, work to achieve positive water impact, reduce and eliminate waste, as well as Spur prosperity in the countries and regions they do business.
Since 2005, PepsiCo has invested in strategic grants through its Foundations division. Donating more than 900 million USD in cash and product to local agencies.
PepsiCo’s employees are encouraged to participate in community service and volunteering. Regularly volunteer their time, skills and creative insights to help those in need. In China, 21 Greater China Region volunteers worked more than 1,000 volunteer hours to establish the Mother Water Cellar project. That worked with over 180 primary school students, PepsiCo employees constructed a water purification tower for a rural school in southwest China to benefit over 700 students and teachers.
Food for good, is another program created by PepsiCo employees who were inspired by PepsiCo’s business goals of performance with purpose. Food for Good is to make nutritious foods more accessible in inner city communities.
PepsiCo Foundation also brings relief to families and communities in need during natural disasters with disaster relief and humanitarian support, through product donations, support to non-profit partners, and employee contributions.
PepsiCo, has invested a great deal into its Global Citizen Initiatives. However, in the realm of public opinion one mistake can grow into a public relations nightmare. In 2017, Kendall Jenner was portrayed in a commercial as a model that left a photo shoot and joins a protest. Critics believed that the ad trivialized recent protests and the Black Lives Matter movement. At first, PepsiCo defended its “global message of unity, peace and understanding” that it meant to portray. Eventually, PepsiCo pulled the ad and publicly apologized, stating that the had missed the mark. Unfortunately, the apology was directed towards Kendall and no the protestors and viewers offended by the ad. This caused further backlash.
I believe, that because PepsiCo has a firm commitment to community efforts and public relations they are able to weather PR storms that come up from time to time.
Professor and Classmates,
The company that I researched for community efforts as well as their public relations is Siemens Industry. Siemens is a global company based out of Munich Germany. They have long been dedicated to community outreach most notably investing over $90 Million in the US to help advance workforce development and education initiatives in science, technology, engineering and math (STEM). This initiative has effectively inspired a culture or research and innovation. Siemens has also promised to achieve a net-zero carbon footprint by the year 2030. Siemens is already more than a quarter of a way there.