Advertising Media and Integrated Marketing Communications (IMC).

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  1. Name a product that has an excellent IMC message. Briefly explain why that IMC message has proven to be excellent. 

  2. In your opinion, what is the greatest advantage of using IMC? Briefly explain your answer. 

  3. In your opinion, what is the greatest advantage of using television as an advertising media? Briefly explain your answer. 

  4. You are tasked as the marketing manager of a company that is trying to reach young people who love to climb mountains. Briefly explain where you will advertise the company’s newest product to reach that target market niche. 

  5. You are the company’s marketing manager and need to increase your budget to advertise the company’s newest product. The CEO wants to know how it will affect the company’s bottom line this quarter. You know it will not, but it will increase profits within the next six months to one year. Provide a script of your pitch to the CEO for the budget increase. 

  6. In your opinion, what is the greatest advantage of using social media for a marketing campaign? Briefly explain your answer. 

  7. In your opinion, which is the most effective social media to use to advertise a company’s newest product? Briefly explain your answer. 

  8. Imagine that you are a manager of a retail store in a major mall with decreasing sales. Provide an overview of the marketing campaign you would place on social media to promote the store and its product.

  9. As a marketing manager for Strayer University, provide a 40 word or less pitch to entice new consumers to call the school about earning a master’s degree. 

Please keep answer with numbers. Thank you!

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