adjustment about references

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Hi I got the feedback from my tutor, it says:

Overall, it requires stronger academic underpinning. For example, part one can be inclusive of micro and macro analysis. Macro – pestle is evident. You could have used Porter’s 5 forces for micro. Further you should add more information in relation to the fashion industry in which the brand operates in. I have noted that the majority of reference you used for Zara is dated(quite old) and may not reflect on current situation at all.

Discussion under competitive landscape is not well substantiated.

SWOT analysis could then help you to draw out opportunities and point out the gap more clearly.

You have related SDG to part of the environmental analysis. In addition, you can extend it with further addition in relation to stakeholders and value associated.

Firstly,the references are too olden need more figures , I will provide latest research of Zara.

Secondly, my tutor requires the essay related to COVID-19 ,all the PESTEL and SMART analyse ,and use Poter’s 5 force for micro.

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